## Overview
The **Campaign Workflows** section explains what happens after an email campaign has been launched and how the ACI Platform tracks consumer engagement.
Once emails are sent, the platform automatically monitors delivery activity and records important events for each recipient. These workflows help users understand the status of every email, identify delivery issues, and monitor consumer interactions throughout the campaign lifecycle.
The campaign workflows include:
– **Bounced Email** – Occurs when an email cannot be delivered to the recipient. The platform records the bounce and updates the email log with the appropriate status.
– **Email Opened** – Tracks when a recipient opens an email. Open activity is automatically recorded and made available for reporting and campaign analytics.
– **Opt-Out** – Records when a recipient chooses to unsubscribe from future email communications. The platform automatically updates the consumer’s email preference to prevent future campaign emails.
Select a workflow below to learn how each process works and what actions are performed automatically by the ACI Platform.
